1 post tagged “nonprofit marketing”
While not specific to ephilanthropy, Stacy Jones recent article in Philanthropy Journal, Mistakes Nonprofits Can't Afford to Make, highlights many important marketing basics that nonprofits often neglect:
- focusing only on the mission and not using story-telling to connect emotionally with constituents
- targeting messaging on how constituents can help rather than on the organization
- not using a clear call to action to show ways donors or volunteers can help
- using consistent messaging across all communications
- not providing enough funding to support marketing efforts