Tips for Online Success
- After sending out email blasts, are you reviewing reports to learn how many of them were actually opened and what links were clicked? See the recently released eNonprofit Benchmarks Study
- Have you tried 'microsites' - a separate page focused on a specific event or campaign with an strong call to action - see NothingButNets.
- Have you created an organization presence on social networking sites such as FaceBook and MySpace? See this blog posting on Best Practices for Non-Profits Using Web 2.0 and Idealware's Should Your Organization Use Social Networking Sites.
- Have you looked at Barack Obama's web site, which has changed the landscape for online fundraising and engagement?
- Do you get ideas from other nonprofit organizations that have done especially well in raising money online? According to the Chronicle of Philanthropy (June 12 issue), these five organizations have raised more than 10% of their revenues online: Heifer International (28 percent), Leukemia & Lymphoma Society (27 percent), Fidelity Charitable Gift Fund (21 percent), National Multiple Sclerosis Society (15 percent), and Make-a-Wish Foundation (10 percent).
- Do you participate in groups, both online and off, to share success (and failure) stories? People in Nten are always willing to help. Don't forget about for profit groups - I recently discovered the Internet Strategy Forum, which discusses many of the online strategy challenges that we also deal with in nonprofit.
- Are you too busy to leave the office occasionally for a conference, such as this week's Fundraising Day and Social Networking Symposium in New York? If so, you're missing the opportunity to learn from our colleagues.
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