Resources: Online Communications, Fundraising & More
The SPIN Project provides a online communications tutorial that offers many suggestions how nonprofits can develop online communications strategies. Most organizations begin by focusing on their web site, email newsletter, and creating donation forms to provide online fundraising. But many additional tools are suggested:
- blogs.- can you provide useful content while keeping it current?
- surveys - find out what your constituents are concerned about with a low cost tool such as Survey Monkey
- podcasts - audio or video - can require a "significant investment" of time to create and maintain
- message boards - can be moderated so that content submissions are reviewed before posting
- photography - use a service like Flickr to share images of organization events / activities
- commerce - but how will you handle order fulfillment and deciding what merchandise to sell?
Whether or not you're a customer of Convio, you can access resources covering online fundraising, integrated marketing, email marketing and online advocacy.
Finally, for a one page summary of many prominent nonprofit web sites, try Alltop's Nonprofit page. You can preview the content by just mousing over the title to decide if it's worth clicking through to read the full story.
